is committed to providing you with premium quality, comprehensive and unbiased health information. While we are a for-profit business supported in part by sponsorships and paid advertising, we recognize the importance of maintaining a clear separation between our editorial content and sponsorships.

Unlike much of the health information available on the Internet, we believe that clear separation between the editorial content and sponsorships/advertising is essential to providing accurate and unbiased information. We are also selective in the sponsors and advertising we accept.

Our sponsorship and advertising policy, which applies to and our newsletters, is as follows: maintains a clear separation between editorial and sponsorship/advertising process and decision making; current or potential sponsors and advertisers may not dictate the form or substance of the editorial content appearing on

  • does not represent any sponsored or advertised content on the site as Healthcaremaxx’s own editorial content.
  • Sponsor and advertiser messages and content are clearly identified.
  • We will clearly distinguish sponsorships and advertisements from health information content, using identifying words (such as “sponsored”, “advertiser”, etc.), design, or placement. readers should be able to readily distinguish between promotional and editorial material.
  • does not endorse the content of any third-party website. is not responsible for the content of links, third-party sites, or third-party advertisements or claims, and does not make any representations regarding their content or accuracy.
  • does not endorse any products or services advertised on or its newsletters.
  • All new sponsorships and advertisements, or changes to sponsorship and advertising arrangements, are subject to approval by in its sole discretion.
  • reserves the right to remove a sponsorship or advertisement message from the site if decides (in its sole discretion) that it does not comply with’s standards or is otherwise objectionable to
  • reserves the right to decline sponsorship or advertising of any kind, and will not accept advertising that, in Healthcaremaxx’s opinion, makes unsubstantiated claims of therapeutic benefit for specific products or treatments, contains false or misleading information, that is known to be harmful to health (e.g., tobacco products), or other reasons deemed objectionable by

If you have any questions about this sponsorship and advertising policy, please e-mail us.